Aaleigha Baker

Aaleigha Baker
Communications Strategy & Brand Narrative

I build communication strategies that position brands clearly and protect them when it matters most.

I focus on how brands are perceived, not just what they post.

Selected work demonstrating brand positioning, communication strategy, and audience perception.

Built a pre-launch communication system to establish brand perception, define positioning, and create a cohesive narrative prior to product release.

An integrated campaign repositioning Lean Cuisine as a convenient, high-protein option through strategic messaging and multi-platform execution.

Content strategy focused on education and storytelling to strengthen credibility and guide customer decision-making.