Aaleigha Baker

Brand Strategy & Positioning

Brand identity, positioning, and messaging systems built to shape perception and guide growth.

Confidential Fine Jewelry Brand — Pre-Launch Communications Strategy

Built a pre-launch brand strategy and messaging system to establish positioning and shape perception before launch.

Ackerman Jewelers — Content Strategy & Brand Storytelling (SPEC)

Developed a content strategy using education and storytelling to strengthen credibility and influence customer decision-making.

Campaign
Strategy

Integrated campaigns built around audience insight, positioning, and multi-platform execution.

Lean Cuisine — “Fuel Your Freezer” Campaign (SPEC)

Developed an integrated campaign repositioning Lean Cuisine through audience insight and strategic messaging.

Research & Insights Strategy

Developed research-backed insights and strategic recommendations to inform messaging, positioning, and content direction.

Research, Insights & Performance Thinking

Applied research and performance insights to inform strategy, messaging, and content direction.

Crisis & Corporate Communications

Reputation management and structured response strategies for high-stakes brand situations.

Crisis Communications / Response Strategy (SPEC)

Developed a structured crisis response plan focused on accountability, narrative control, and maintaining public trust during high-risk brand situations.