Aaleigha Baker

About Me

I’m a Public Relations student at the University of Florida with a focus on strategic communications, brand storytelling, and content development. I’m especially interested in how messaging, visuals, and content work together to shape perception, influence audiences, and build strong brands.

What I Do

I have experience creating social media content, developing brand voice, and planning content strategies that align with a brand’s identity. My work focuses on both the creative and strategic sides of communications, from concept development to execution, with an emphasis on clarity, consistency, and intentional messaging.

My Approach

I’m especially drawn to the strategy behind communications. I don’t just focus on what content looks like, but why it exists, who it’s for, and how it supports a larger message. I approach projects with both creativity and intention, making sure every piece of content contributes to how a brand is perceived and understood.

Current Focus

I’m currently building hands-on experience through brand work, portfolio projects, and content development while continuing to strengthen my skills in communications strategy and messaging. I’m especially interested in how strategic communication, brand positioning, and content shape public perception, and how those same principles apply in corporate and crisis communications when messaging becomes more complex and high-stakes.