Portfolio
A selection of strategy, campaign, and messaging work focused on shaping brand perception, building cohesive communication systems, and executing across platforms.
Brand & Content Strategy
Brand positioning, messaging systems, and long-term content direction.
Confidential Fine Jewelry Brand — Pre-Launch Communications Strategy
Built a pre-launch communication system to establish brand perception, define positioning, and create a cohesive narrative prior to product release.
Ackerman Jewelers — Content Strategy & Brand Storytelling (SPEC)
Content strategy focused on education and storytelling to strengthen credibility and guide customer decision-making.
Digital Strategy & Performance
SEO strategy, content performance, and data-informed decision-making.
SEO & Blog Content Strategy (SPEC)
SEO-informed content strategy focused on search visibility, intent, and long-term traffic growth.
Research, Insights & Performance Thinking
Applied research and performance insights to inform strategy, messaging, and content direction.
Messaging
& Copy
Messaging systems and copywriting across platforms, focused on clarity and tone.
Email Marketing & Brand Copy (B2B & B2C)
Email campaigns and brand messaging tailored to both consumer and business audiences.
Social Media Content & Brand Execution
Platform-specific content aligned with brand identity and consistent communication.
Corporate & Crisis Communications
Communications strategy focused on reputation, trust, and high-stakes response.
Crisis Communications / Response Strategy (SPEC)
Developed a structured crisis response plan focused on accountability, narrative control, and maintaining public trust during high-risk brand situations.
Campaign
Strategy
Integrated campaigns built around positioning, audience insight, and execution.
Lean Cuisine — “Fuel Your Freezer” Campaign (SPEC)
Integrated campaign repositioning Lean Cuisine as a convenient, high-protein option through strategic messaging and multi-platform execution.
Content Strategy
& Planning
Structured content systems designed for consistency and long-term alignment.
Content Strategy
& PlanningContent calendars and planning frameworks focused on consistency and narrative progression.
Aaleigha Baker 